Word: hewlett-packard
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...Japan's Kyocera came up with the first winner: an eight-line screen with a full-size keyboard that could be sold with built-in software for less than $800. Marketed in slightly different models by Radio Shack, NEC and Olivetti, the machine was an instant hit. Hewlett-Packard and Epson have already introduced "laptops" that boast even more advanced features, and Data General is set to launch a machine next week that shows 25 lines of text...
...outsiders, California's Silicon Valley looks like a contemporary El Dorado. Once given over to fruit orchards, its 150 sq. mi. in Santa Clara County are home to some of America's most successful and innovative companies, including Hewlett-Packard, Intel and Apple Computer. Hundreds of other high-technology firms are trying to mimic their success. While the vast majority have prospered, quite a few are now discovering that not all the streets in the valley are paved with profits. For them, the earlier dreams of success and overnight riches have crumbled...
Manuals for smaller, less expensive items can also be frustrating. Instructions for a Pulsar digital quartz watch ($59) go on for 13 pages before telling how to set the time. One Hewlett-Packard financial calculator ($110) comes with an operating booklet that runs to 246 pages of small type. The company supplements that with a 170-page training guide that sells for $15. "People have said we should do something like this for all our manuals," observes Janet Cryer, who wrote the guide...
...Hewlett-Packard may finally be finding its touch with personal computers. Next month it will introduce a battery-operated portable computer, code-named Nomad, that will weigh 8.5 Ibs. and sell for $3,000. Industry insiders are excited about the machine, which has a tilt-up flat screen and built-in software including the industry's current hit, Lotus 1-2-3, a business planning program that also produces graphs. The computer has twice the memory of Apple's hot-selling Macintosh, and is designed to connect to the IBM Personal Computer as well as to Hewlett-Packard...
...drive for success in personal computers, Hewlett-Packard had to develop a totally different kind of marketing. While previously the company had sold products mainly to sophisticated industrial users, it was now going after the mass market. First Hewlett-Packard hired the McKinsey consulting company to do a yearlong product-planning study. Then it consolidated its personal-computer operations into a new group headed by Cyril Yansouni, 41, a 17-year company veteran. Admits Yansouni: "We were dabbling in the business but not pushing really hard." Yansouni has tried to eliminate product overlaps and jazz up the company...