Word: hewson
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...part of the business school's just-launched social entrepreneurship program, the undergraduate vendors have teamed with an organization that knows a few things about socially responsible marketing: Edun Apparel is a clothing line started in 2005 by U2's Bono and his wife, Ali Hewson, which aims to bring fair employment practices to the fashion industry. "Bono and Ali are both committed to the mission that trade is more important than aid," said Edun CEO Christian Kemp-Griffin...
...Designer Activists Ali Hewson & Rogan Gregory 45 & 33, Dublin & New York City...
CLAIM TO FAME In the spring of 2003, New York City--based designer Gregory met with U2 stylist Sharon Blankson, who mentioned that Bono and his wife Hewson were thinking about starting a clothing line. A few weeks later, Bono paid a visit to the Rogan showroom...
...BREAK Gregory and Hewson (with a little help from Bono) launched Edun, a socially conscious apparel line for men and women, in the spring of 2005 with a mission to bring fair employment and trade to the attention of the fashion industry. They also wanted their clothes to look good. "We want it to be a business model that people will follow. People want fair trade, but they don't want hair shirts," says Hewson, who is involved in Edun Live, a project that aims to provide immediate job growth in African communities through a merchandising program selling organic cotton...
DESIGN TOUCHSTONE The goal is for Edun to become 100% African and 100% organic without lowering the quality of the items. "There's been a huge swell in the market for organic and fair-trade products, and the same thing is happening with clothes," says Hewson. "People are reading the labels on their clothes. They're asking themselves if they want to wear something that was made out of someone else's despair...