Word: hewson
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Dates: during 2000-2009
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...African famine relief. At the time, it was hailed as a massive success, and in the sense that it got people to briefly engage with another part of the world while watching Tina Turner dance with Mick Jagger, it was. After the concert, Bono and his wife Ali Hewson spent six weeks working at an orphanage in Wello, Ethiopia. The weight of famine, war and corruption--as well as the resentment many capable Africans feel toward uninformed foreigners with messiah complexes--overwhelmed him. As did the foolishness of thinking a day of singing was enough...
...world's lending institutions. After contacting Drummond, Bono signed on as a spokesman for Jubilee 2000, a church-based campaign born in England that asked governments to use the millennium as an occasion to cancel Third World debt. Bono, who spends most of his nontouring time in Dublin with Hewson and their four children, started flying to Washington for weekends at the World Bank with his friend Bobby Shriver, a son of Eunice and Sargent Shriver. Eventually, Bono's education was taken over by economist Jeffrey Sachs. After Bono's understanding of the issue went from fluency to mastery...
...only way to protest. From encouraging fair trade to using organically grown, sustainable materials, some designers are finding that high ideals don't necessarily detract from high fashion. "Instead of screaming and yelling, get people to vote with their dollars," says Rogan Gregory, designer for Ali Hewson and her rock-star activist husband Bono's new clothing line, Edun. "Get them to spend their money on something that's good for the world." Here are five promising labels for fair-trade fashionistas...
...Edun: Hewson and Bono's first foray into fashion features a hip line of casual wear produced by locally owned factories in Tunisia and Peru. While the goal is to replace aid with trade, the bottom line is still exquisite design. "It doesn't matter how well we treat our workers," says designer Gregory. "If people don't like our clothes, they won't buy them...
...boys who became U2 -- the name, suggested by a local musician pal, refers ironically to the high-altitude spy plane -- all knew of one another, vaguely, from school. The Clayton and Evans families were friendly. The Edge, whose family is Welsh, and Bono (still generally called Paul Hewson back then) had briefly gone to the same guitar teacher. For his part, Bono had a distant but still vivid impression of Clayton, who was raised outside London and in Kenya, and had moved to Dublin with his mother and airline-pilot father at the ( age of eight. He had come...