Word: heydekampf
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Dates: during 1960-1969
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...Status Car." For all that interest, NSU's bosses-Director Gerd Stieler von Heydekampf and Deputy Board Chairman Viktor Frankenberger-are counting heavily on their own RO 80, a homely four-door sedan with sloping front and raised rear that looks more like the product of wind tunnels than of style-minded designers. Later this month, RO 80s will start rolling off the assembly line at NSU's Neckarsulm plant near Stuttgart at the rate of 50 a day. They will be priced at $3,537, just below the prestigious Mercedes 250 S model. "The German mentality demands...
...nine years of postwar carmaking, Von Heydekampf has concentrated on the other end of the scale...
...Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were poured back into the company. Now, says Von Heydekampf, "If the RO 80 sinks, we sink with...
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