Word: heyn
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Dates: during 1940-1949
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...editor, Elder signed on another old Macfadden hand, ex-Liberty Editor Ernest V. Heyn. To write his first number Heyn lined up such big leaguers as Bill Tilden and Bill Stern, brought in Grantland Rice as consulting editor. The first issue, out this week, featured big picture spreads on such top-notchers as Joe Di Maggio, Ben Hogan, Ted Williams, Joe Louis. Readers would get no exposes of sports. O.J. assumes that all his readers are hero worshipers, will give his subjects the same kind of glorifying treatment that his movie magazines give screen stars...
...Physical Culture is edited by unobtrusive, 36-year-old Ernest V. Heyn, crack movie-magazine editor (Modern Screen, et al.), who went to Macfadden's Photoplay in 1937, last year merged it with Movie Mirror to make it top movie magazine (circ. : 800,000). It stresses health as the foundation of female beauty. With a print order of 275,000, alleged newsstand returns of the new Physical Culture indicated sales double those of the old muscle magazine...