Word: heyns
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AUTHOR: DALMA HEYN...
...BOTTOM LINE: Don't be fooled by the sex; Heyn's analysis sets women back three decades...
Bettina Aptheker, Mario Savio's heir-apparent as leader of the anti-administration movement, called Heyns "a liar" for that statement. But in a gesture indicative of Heyn's success in curbing student outbreaks these last two years, Miss Aptheker did nothing but submit a petition protesting his restrictions...
...when Ernest V. Heyn, a troubleshooter from Macfadden Publications, was brought in to reinvigorate the Weekly, it had fallen behind This Week in both circulation (9,430,349 to 9,924,-115) and ad revenue ($12.5 million to $20.6 million). In seven years with Hearst, Heyn erased the Neanderthal look, added a dozen more Sunday papers and doubled the gross...
Whether the American Weekly can survive even after surgery is open to argument. "A supplement," says Ernest Heyn, now editor in chief of Family Weekly and Suburbia Today, "is only as strong as the pattern of its newspapers." The Weekly must now draw its strength from the Sunday editions of a newspaper empire that has been dwindling away for 25 years...