Word: heyns
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...yard freestyle relay--won by Yale (Schaeffer, Joslyn, Chamberlain, Sheff), 3:28.9; 2, Dartmouth (Heyn, Mullins, Luker, Glover), 3:33; 3, Harvard (Huebsch, Egan, Rapperport, Hedberg), 3:33.7; 4, Navy (Burr, Rindahl, Gray, Slack), 3:34.4; 5, Cornell (Delaplane, Swanson, Ord, Olt), 3:36.1.The Crimson's PETE DILLINGHAM, defending one-meter diving champion, finished second behind Yale star Kenny Welch by seven points...
Candybox-Cover Girls. The Weekly's advertising was ebbing and its circulation (still a giant 9,966,689) had dipped under that of its chief competitor, This Week. To pull it out of the slump, Publisher Hearst called in a magazine specialist, Ernest V. Heyn, 47, who founded and edited Modern Screen for Dell publications, started Sport for Macfadden. Some drastic changes showed up in last week's issue of the Weekly. Heyn got rid of the Weekly's old-fashioned clothes by dumping the wispy, candybox-cover girls. A new editorial diet replaced the oldtime brew...
...editor, Elder signed on another old Macfadden hand, ex-Liberty Editor Ernest V. Heyn. To write his first number Heyn lined up such big leaguers as Bill Tilden and Bill Stern, brought in Grantland Rice as consulting editor. The first issue, out this week, featured big picture spreads on such top-notchers as Joe Di Maggio, Ben Hogan, Ted Williams, Joe Louis. Readers would get no exposes of sports. O.J. assumes that all his readers are hero worshipers, will give his subjects the same kind of glorifying treatment that his movie magazines give screen stars...
...Physical Culture is edited by unobtrusive, 36-year-old Ernest V. Heyn, crack movie-magazine editor (Modern Screen, et al.), who went to Macfadden's Photoplay in 1937, last year merged it with Movie Mirror to make it top movie magazine (circ. : 800,000). It stresses health as the foundation of female beauty. With a print order of 275,000, alleged newsstand returns of the new Physical Culture indicated sales double those of the old muscle magazine...
...Fort Lee, N. J. Eric Heyn wrote two farewell notes, climbed up on the railing of a bridge, ready to jump 250 feet to death. As he teetered, Policeman Chester Kirvin shouted: "Get down or I'll shoot." Down got Eric Heyn...