Word: hi-fi
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When it took over some abandoned German positions during World War II, the U.S. Signal Corps stumbled on a discovery that was destined to revolutionize the life and times of that hardy American hobbyist, the hi-fi addict. The signalmen found magnetic tape and equipment superior to any then developed in the U.S. What they wrought back home by their find was evident last week at the Chicago World's Fair of Music and Sound. Tape is the hottest thing in hi-fi today, and the tape industry is wooing the public this fall as it never has before...
...home, today's hi-fi addict can buy extra-thin tape capable of cramming eight hours of monaural sound onto one tape reel-all of Beethoven's nine symphonies plus his five piano concertos. For his car he can buy "magic memory" machines designed to fit over the transmission hump and record his dictation en route or music received on the car radio. There are devices on which six people can listen simultaneously to the 1812 Overture on six different earphones at six different volumes; there are "perpetual motion" tape machines that, once started, spew forth repetitious music...
...small circle of devotees gathered in a Manhattan living room one night last week and watched while their host turned the lights low and slipped a tape into his hi-fi equipment. Music flooded the room -passionate, dissonant, moving in great intervals toward massive climaxes, resolving at last into a finale of serene beauty...
...Sebring's establishment, which has doubled in size since he first set up shop in 1959 (last year he grossed about $50,000, expects to do $100,000 this year), is a ten-chair, swinging bedlam, with a hi-fi dishing out a diet of progressive jazz and the recorded works of Frankie and other customers. It has a red and black floor, Indian brass hanging lamps, paneled partitions and-in Sebring's private cell-velvet drapes. A visit begins with a mandatory shampoo (Sebring, like most of the "new wave" of barbers, prefers to work on damp...
...they began to move into the rich markets of suburbia, added to their basic stock in trade-appliances-most of the lines of merchandise that department stores carry. Korvette's also began to put out its own private labels, from Kor-Val vitamins to the booming XAM stereo hi-fi line (named in a backward way after Max, an alley cat of Ferkauf's acquaintance...