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That's what the competition has been doing. Pesky outfits such as Wendy's and Carl's Jr. have been nicking pieces from the hide of the Golden Arches. Its share of the $39 billion hamburger market has fallen to 41.9%, from 42.3%, in 1996. Doesn't sound like much, but founder Ray Kroc was famous for noting that a company that isn't growing is dying...

Author: /time Magazine | Title: MCDONALD'S: FALLEN ARCHES | 6/9/1997 | See Source »

...would be hard to hide away in a Mediterranean villa because of what my wife does," he says...

Author: By J. ANTHONY Lewis, HARVARD LAW SCHOOL. | Title: Champion of Underdogs | 6/4/1997 | See Source »

Mack was mule skinner--"that's a mule handler; some people envision me taking the hide off of mules"--and then a radio operator in the 10th, earning the Bronze Star for carrying a radio to a unit cut off on the front line. By the German surrender, he was north of the Po river in the Italian Alps...

Author: By David A. Fahrenthold, | Title: Extra! Eclectic Journalist Tries His Hand at Driving N.Y. Taxi | 6/2/1997 | See Source »

TIME: Magellan is so huge. How do you hide your tracks from the competition...

Author: /time Magazine | Title: HOW TO HANDLE $57 BILLION | 5/26/1997 | See Source »

DIED. MURRAY KEMPTON, 79, maverick, moralistic columnist whose baroque language could never hide an unwavering sympathy for the oppressed and an abiding sense of fair play; in New York City. A liberal labor reporter for the New York Post in 1942, Kempton continued his sometimes quixotic fight for underdogs on the left and right--he even defended the fallen Richard Nixon when the former President was rejected by a New York co-op board. His many awards included a 1985 Pulitzer for his Newsday commentary...

Author: /time Magazine | Title: Milestones May 19, 1997 | 5/19/1997 | See Source »

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