Word: hidehiko
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Dates: during 1989-1989
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...over the globe, advertising is becoming more multiracial. Many ads in Japan, which often used to depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...
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