Word: hideyuki
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...corner shop and find a package that is not ugly or delusive or frustrating or wasteful, or all four. That is why the Japan Society's current exhibition in New York, "Tsutsumu-the Art of Japanese Packaging," should not be missed. Organized and chosen by the Tokyo designer Hideyuki Oka, it consists of 221 packages, ranging from sake bottles to wrappings for candied papaya. All the designs have a long craft history, and some are very old indeed: one type of wooden container, tied together with strips of bark and used for carrying the raw fish on vinegared rice...
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