Word: high-end
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...company has a leg up in China, where it started relatively early, in the beginning of the 1990s. Revenues in China have grown to $2 billion. And Flextronics has expanded from two locations to a nationwide operation, with relatively simple cell-phone and PDA assemblers in the south and high-end engineering and manufacturing facilities in Shanghai and Beijing...
...lawn of comparable size, since grass consumes soil water while losing moisture through its blades--meaning the more than 100 golf courses in the area deserve equal scrutiny. "The lake looks wasteful," Loder says, "but it uses half the water a date grove would use, and I've attracted high-end buyers whose money feeds the local economy." Loder's completed project could add more than $1 million in property taxes, so supporters contend the lake benefits the community by improving the socioeconomic impact of the water. "This valley was built on agriculture, but that's now our weakest link...
...dishes, the patio daddios need temperature control, they need more than one method of cooking and they at least think they need to upgrade constantly. "We tell people the [$5,000] Ultimate Grill is the last grill they'll ever have to buy," says David Lally at Frontgate, a high-end home furnishings-catalog company. "But it isn't the last grill they buy." Barbecuers are also enhancing the grill thrill with an array of accessories, some high-tech, like forks and tongs with built-in meat thermometers, and others low tech, like customized branding irons (presumably...
...About 75% of American households own a barbecue, and more than half of them are used all year. The best-selling cookbook in America at the moment is How to Grill by Steven Raichlen, who has started a Barbecue Boot Camp after being besieged for grilling tips. High-end kitchen appliance companies like Jenn-Air and Viking have moved into the al fresco business, and a flurry of new releases have come from mass players like Coleman and Char-Broil. There are more devices on which to burn meat than ever before: grills big enough to cook 45 hamburgers, grills...
...many ways Rashid is more like an itinerant industrial evangelist than a designer. He traveled 200 days last year. He claims to have been to every major mall in the country, where he signs his products in high-end design stores and trolls about observing humans interacting with the objects around them. He has taught at design schools for more than a decade, and his work has been in 11 art shows in the past eight months. But mostly he has proselytized the barbarians--corporate America. And like any good missionary, he has learned to speak the language...