Word: high-end
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After reading one of the stories, the study participants were presented with equally priced choices between two cars, two household cleaners and two dishwashers; in each case, the participants could pick a more luxurious nongreen item (a high-end Sub-Zero dishwasher with a no-spot drying system, for instance) or an eco-friendly item (a dishwasher with a short running time made with recycled components). Those who read the status-priming story were far more likely to pick the green product than the luxury product. They were also more likely to pick the green product than another control group...
...Kipman also showed me a version of Burnout that had been set up to work with Project Natal. Burnout is a serious game, not just a tech demo - it's a polished, fast-paced racing game with high-end graphics, and I happen to have played a lot of it. With Project Natal, instead of using a joystick, you steer by holding your hands up in the air like you're gripping a steering wheel. To hit the gas, you move your foot forward along the floor. To brake, you move it back. To trigger the turbo boost...
...secret that luxury has taken a beating in the Great Recession. High-end restaurants are hurting as people trade the $30 Steak for the $3 Big Mac. Saks Inc. lost $5.1 million in the first quarter of '09, a 129% drop from the previous year. Necessity is the new luxury...
Nokia (NOK) is the world's largest handset company. It has been late to the high-end smart-phone market, but it has distribution leverage all over the world because of its 37% global market share. One of the things Nokia will need to cement its place in the smart-phone market is an application store like the one Apple (AAPL) has. Apple apps have been downloaded over one billion times, mostly onto its iPhone...
...contemporary high-end linens, ceramics and clothing visit Blossom (3 Colyn Road, tel: (27-82) 215 0764), which has a small collection of handmade items produced from recycled, natural and eco-friendly materials such as hemp, wool and bamboo...