Word: high-end
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Together the two brothers have built Tod's S.p.A. into a global luxury group with $450 million in annual sales that includes Tod's, the high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena?especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen...
WHAT'S BEING BOUGHT AND SOLD? The most popular consumer goods on eBay are designer handbags, shoes and accessories, and high-end crystal, furniture, art and electronics. There are other auction sites too. Amazon has a cooperative marketplace with a store-within-a-store concept, like a Louis Vuitton boutique in Bloomingdale's. Google just launched Base, which brings buyers and sellers together through advertising. Then there are niche players like [my company] portero.com for luxury goods...
...Store Animations Beauty companies long for the days when they ran the show: before Sephora rang up 20% of a prestigious brand's French sales and before Boots accounted for 30% of high-end beauty-product sales in Britain. So they vie for coveted weeks?before Christmas, Mother's Day and Father's Day?during which to host in-store events and conduct live product demonstrations. Staking out a corner of the store for a week allows individual companies at least some control...
...cleared its last pop culture hurdle?an Academy Award for best song. Three 6 Mafia became the first rap act to win on Oscar night, for Hustle & Flow?s It?s Hard Out Here for a Pimp. They also introduced the Academy to the latest high-end accessory?diamond-encrusted teeth. How about a set in next year?s swag...
...saying, "So what? I can already do that with my $200 point-and-shoot camera." But one of the dirty little secrets of the digital SLR category is that, high-end or not, they physically couldn't do it until now. (The other secret is that they didn't do video - and they still don't.) The E-330's live view works because the camera has two image sensors. The sensors share the view from the lens using a network of mirrors, including a two-way mirror that both reflects light and passes it through. You don't notice...