Word: high-end
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...says Chanin, 43. "We might make one coat only 20 times. That means there are only 20 in the world, and each garment is handmade by someone different." That rarefied notion has splashed Project Alabama across the pages of Vogue, Elle and Vanity Fair and onto the racks of high-end retailers like L'Eclaireur in Paris and Barneys Japan in Tokyo. "We haven't invented anything new," explains Chanin about pieces that retail from $400 to $15,000. "We're just taking old techniques and using them in new ways...
...says Chanin, 43. "We might make one coat only 20 times. That means there are only 20 in the world, and each garment is handmade by someone different." That rarefied notion has splashed Project Alabama across the pages of Vogue, Elle and Vanity Fair and onto the racks of high-end retailers like L'Eclaireur in Paris and Barneys Japan in Tokyo. "We haven't invented anything new," explains Chanin about pieces that retail from $400 to $15,000. "We're just taking old techniques and using them in new ways...
...undergoing a $4 billion expansion--are just part of a bigger plan. They fit into the "superlative" strategy of the ruling Maktoum family. The tiny emirate on the coast of the Persian Gulf--once a significant trading hub--is now spending billions of dollars to become the world's high-end playground. And getting Emirates' brand known worldwide is part of that plan: last year the airline spent $150 million to buy the naming rights for a new 60,000-seat stadium for the popular London soccer team Arsenal. It was the biggest sponsorship of its kind in British history...
...undergoing a $4 billion expansion?are just part of a bigger plan. They fit into the "superlative" strategy of the ruling Maktoum family. The tiny emirate on the coast of the Persian Gulf?once a significant trading hub?is now spending billions of dollars to become the world's high-end playground. And getting Emirates' brand known worldwide is part of that plan: last year the airline spent $150 million to buy the naming rights for a new 60,000-seat stadium for the popular London soccer team Arsenal. It was the biggest sponsorship of its kind in British history...
Right now, the worst place to be in the fashion business is in the middle. High-end labels are holding their ground, but sophisticated yet price-conscious clothing chains at the lower end of the market have partly usurped spots once occupied by moderately priced lines trading more on quality than trendiness. And the upstarts' sprightly styles, often pinched from designer labels, are forcing the big brands to rely on craftsmanship and extravagant materials to grab their customers' attention. "What's driving our business is the 'Bang! I'll have it' impulse that only occurs if something is special," says...