Word: high-protein
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Businessmen call it "the Peruvian miracle," and by all odds it is one of Latin America's brightest success stories. In 1950, imaginative Peruvian entrepreneurs started netting the immense schools of anchovy in coastal waters and processing the small silvery fish into fish meal, a high-protein poultry and livestock food. So rich was the harvest and so great the demand that plants went up all along the coast. Today, fish meal is the country's biggest industry, and Peru has risen from nowhere to No. 2 rank (behind Japan) among fishing nations...
Nearly 80% of General Mills' sales come from flour, consumer foods, and such specialty products as high-protein soybean meal. The rest of its sales come from a strange hodgepodge of activities: chemicals and electronic components divisions which are the remains of a long-abandoned diversification effort that once even had the company producing two-man submarines. Rawlings plans to continue these offshoots but stresses that "our greatest opportunities for profits and growth lie in the convenience food business...
Nobel prizewinning Physicist Willard Libby plans to take a large supply of sleeping pills into his own $30 did-it-him-self shelter, so that he and his family could doze out most of the ordeal. Several companies are selling prepackaged, high-protein emergency food supplies, and the Mormon church is distributing a two-week supply of emergency rations, packed in a neat metal cylinder, to all its members, along with the urgent suggestion that all good Mormons stockpile a full two-year supply in their larders. Others purvey all-purpose packages, such as the Bolton Farm Packing...
...spinach, eggs and prunes, the U.S. has progressed to curds, concentrates and capsules. Each year, reports the American Medical Association, ten million Americans spend $900 million on vitamins, tonics and other food supplements. At juice bars in Los Angeles' 35 "health" stores, a new sensation is a pink, high-protein cocktail, concocted of dried eggs, powdered milk and cherry-flavored No-Cal, which sells for 59? per 8-oz. glass. Grocery stores sell dozens of foods that boast of having almost no food value...
...patients in other groups have been subject to whims of medical fashion, usually leaning to the high-protein side and cutting down on starches. Dr. Brunner suggests that by copying the Yemenite diet (63% carbohydrates), diabetics might slow down, or perhaps even prevent, development of the worst complications of their diseases...