Word: high-tech
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...which began to make its famous footwear in 1971 and grew from an unknown also-ran in the shoe business to the universally familiar $3 billion institution of today, is that it understood that sneakers embodied the values of the people who wore them. / Americans wanted a well-made, high-tech athletic shoe not because it was a necessity but because the consciousness of the country had changed. "Jogging," "getting in shape," "working out" were part of the new life-style (another '70s concept), and Nike gave customers a stylish shoe in which to pursue the good life every American...
...Square has lost its famous gaudy sparkle? At 11:53 p.m. on New Year's Eve, Coca-Cola flipped on the switch to launch its contribution to Broadway's born-again glitz: a $3 million, 55-ton billboard featuring a four- story Coke bottle made of fiber glass. A high-tech version of the Coke sign that has reigned in various Times Square locations for 75 years, the billboard contains a mile of neon tubing, 60 miles of optical fiber and more than 13,000 incandescent light bulbs. Controlled by a robotic animation system, the giant bottle pops...
...those with anything left to spend after the holiday excesses, what better causes to spend it on than sport and fitness? Every year, the American desire to wed high-tech creativity with recreational activity grows more intense -- and the resulting gizmos grow more intriguing and elaborate. No innovation is safe from rethinking: last year's air-filled running shoe, for example, is now competing against a new computer-designed number from Puma that needs no laces, straps or Velcro fasteners. The Puma Disc tightens by means of an invisible system: a turn of the dial on the shoe's tongue...
North Star Engine. Most buyers pay lip service to fuel economy but crave power. This high-tech Double Overhead Camshaft (DOHC) aluminum V-8 engine will deliver plenty of the latter and still be reasonably thrifty...
...first tools to go high-tech were top-of-the-line industrial workhorses: saws with electric brakes that "knew" when to stop; routers with electronic feedback to control their cutting speeds; laser-guided graders that raised or lowered themselves automatically and could make the bumpiest construction sites as level as a putting green...