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Under Armour sees today's young, hyperfocused athletes as "95-5" players, who spend 5% of their time on the playing field of their sport and 95% training for that sport--either by pounding weights, sprinting or doing more high-tech plyometrics, which involves a lot of leaping and side-to-side movements. The company's pitch: During that 95% training time, don't use some dumb running shoe; wear our Prototype. The company is offering three types of sneakers: the Speed Trainer is the lightest, most breathable shoe, designed for athletes who spend the bulk of their time trying...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

...once, with about 450,000 residents online in a given week. Even more popular is the online game World of Warcraft, which has 10 million active subscribers who pay to participate. People spend on average about 20 hours a week in alternate worlds like these, and at VHIL, whose high-tech virtual world is entered by way of a $24,000 helmet, Bailenson and his Ph.D. students are trying to figure out how these increasingly common virtual experiences bleed into reality. "I've been doing this for years and people have been laughing at me," says Bailenson...

Author: /time Magazine | Title: How Second Life Affects Real Life | 5/12/2008 | See Source »

...endured the ravages of war and terrorism and an assortment of enemies sworn to destroy it. Israelis have managed to revive Hebrew, a 4,000-year-old language, and turn it into a vibrant instrument of elegant novelists and growling rappers. In cities like Tel Aviv and Haifa, the high-tech industry has produced years of robust growth and fostered a culture of creativity and inventiveness that is the envy of the Middle East...

Author: /time Magazine | Title: Israel at 60: The Long View | 5/8/2008 | See Source »

That may be about to change. Some 5.8 million personal navigation devices were sold in the U.S. in 2007, according to NPD Group, and their theft is on the rise. Like iPods and laptop computers before them, the pricey gadgets have become the newest high-tech target. Yet even as sales have slowed in recent months as consumers cut back on discretionary spending, theft of the devices has continued to soar. According to the FBI, as of late April, 31,324 portable navigation devices had been reported stolen in the U.S. - a 12% increase since late February. The crime...

Author: /time Magazine | Title: Why You Can't Track Your Stolen GPS | 4/28/2008 | See Source »

Dale Carnegie Training--which teaches the self-improvement techniques in Carnegie's landmark 1936 book, How to Win Friends and Influence People--is one of several institutes that have opened shop in this high-tech hub to teach India's legions of ambitious IT graduates the finer points of life in the modern workplace. "I was overwhelmed when I moved to Bangalore last year. I saw all these people who looked so smart and spoke perfect English," says Pallavi Deshpande, 28. Her college in the central Indian city of Nagpur had given her a master's degree in computer science...

Author: /time Magazine | Title: Postcard: Bangalore | 4/24/2008 | See Source »

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