Word: high-tech
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...just general sportswear manufacturers that are taking advantage of the high-tech trend. Even Speedo, a specialty maker of competitive swimwear, sees an opportunity to introduce its brand to a wider audience. Because it invests tens of millions of dollars annually on research into innovative fabrics and designs, it makes sense for the company to bring its technical expertise out of the pool. "Our consumers are demanding the fusion of function and fashion," says Sheree Waterson, president of Speedo...
There is a cure, but it can be controversial. The basic philosophy: if you can't beat 'em, join 'em. Become one of the increasing number of museums and historical sites that are redesigning their collections with high-tech interfaces, action-packed short films and theme-park aesthetics. The Abraham Lincoln Presidential Library & Museum opened in Springfield, Ill., last year with a talking Honest Abe hologram and a host of other educational parlor tricks. The Marine Corps museum, opening in Quantico, Va., near Washington in November, will use changes in temperature and humidity to immerse its visitors--and, it hopes...
...director of Wheaton College's Center for the Study of American Evangelicals. Indeed, a last-gasp resistance to this embrace of wealth and comfort can be observed in the current evangelical brawl over whether comfortable megachurches (like Osteen's and Warren's) with pumped-up day-care centers and high-tech amenities represent a slide from glorifying an all-powerful God to asking what custom color you would prefer he paint your pews. "The tragedy is that Christianity has become a yes-man for the culture," says Boston University's Prothero...
...Roger moves, he's a ballet dancer out there," says McEnroe. "He floats above the court. His style is the most beautiful I've seen." Federer's volleys, awe-inspiring angled shots, and fluid one-handed backhand recall a bygone serve-and-volley era before today's high-tech racquets encouraged players to grip and rip missiles from the baseline. Says veteran tennis broadcaster Bud Collins: "He looks as though he woke up from a time capsule...
...been on the charts for 299 weeks and recently rose from the nether regions to occupy a respectable place in the middle ground. This late burst of activity is directly traceable to the surprise success of the new Pink Floyd album, The Wall ... Spacy and seductive and full of high-tech sound stunts, The Wall has a kind of smothering sonic energy that can be traced to The Dark Side of the Moon and even past that, to the band's early days on the psychedelic front lines. To fans, this continuity must be just as reassuring as the trendiness...