Word: high-tech
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...gutsy play, and it came from the gut: unlike almost any other high-tech company, Apple refuses to run its decisions by focus groups. But Jobs is a hardened gambler, and he doesn't scare easily. This is the guy who coolly poured millions of his own dollars into an unknown and direly unprofitable company called Pixar before anybody had even made a full-length computer-animated movie. "The more we started to talk about what this could be," Jobs says, "it wasn't long before I said, 'You know, what if we just bet our future on this...
Spira has also carved a niche among people with foot ailments. But in the athletic market, which gives a sneaker stature, Spira is still near the starting blocks. Runners won't sprint to pay $130, the cost of a high-tech Spira, for a brand they have never heard of. Plus, the sneakers aren't dashing. "They're ugly," says Andy Krafsur. Spiras are in 700 retail shops, but they didn't test well at Foot Locker, the 4,000-store giant. "We need to establish ourselves in the small stores where people explain the technology," says Krafsur. "That...
...Florida, by comparison, emergency officials across the state are linked by a system of satellite telephones, and the lines of authority between local and state officials are sharp. And in Texas, ham operators have a place at the table in the emergency bunker in Austin along with the high-tech communications experts...
Meanwhile, there is still an issue of professional turf left to resolve. High-tech imaging--particularly CT scanning--has long been the purview of radiologists, many of whom don't take kindly to cardiologists encroaching on their territory. After all, it has happened before. Radiologists used to perform lots of cardiac catheterizations but have pretty much given up that technique to heart specialists, in large part because they were simply outnumbered. As for who is best at reading cardiac CT scans, cardiologists argue that they have a better understanding of the heart's anatomy and function, while radiologists point...
...anymore. I am close to 21, and I remember 13 as an age that was much simpler than it is today. We didn't have iPods, cell phones or other wireless devices. Kids grow up so fast now, and have become a lot more mature in this fast-paced, high-tech world. The first-person essays by the 13-year-olds you published were very impressive. They showed honesty, insight and a high level of writing. Those young authors had a personal story to tell and are trying to find and define themselves, just as we all are, even...