Word: high
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Dates: during 1980-1989
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Both Oscar-winning stars are known for their charitable work and have high credibility with consumers. Ad-industry sources speculate that their commercials will be cause-related, perhaps addressing the environment. The prime beneficiary, though, is Amex, which can use the big box-office names to counter Visa's $8.5 million endorsement deal with Paul McCartney...
...does have the image, in the films that made him famous, of an intense young man with a mission: the total workhorse, the ultimate party animal. His job -- flying planes, shooting pool, mixing drinks -- is his life. And he is vulnerable as well as volatile. His thin, high voice helps him here: it locates a little boy lost in the clouds of bravado. Moviegoers may also like what they see in Cruise the man: a dedicated actor, utterly absorbed with his craft, who uses his celebrity to get better parts and get better at what he does. With each...
...Cruise has his best shot in a sprawling, squalling film on Hollywood's favorite serious subject. Born on the Fourth of July, directed by Oliver Stone (Platoon), is a Viet Nam melodrama pitched at high decibel level for 2 hr. 23 min. The movie is a jeremiad not just against the war but also against the cultural authorities who encouraged it from the pulpit, the blackboard, the dining-room table and the movie screen. This is an anti-Hollywood movie too; everything that was terrific in, say, Top Gun -- the war, the sex, the male bonding -- is found...
...knows only what he has been taught: by his family's suffocatingly pious Catholicism, by the suave belligerence of President Kennedy's Inaugural Address, by his drill sergeant of a high school wrestling coach, by the Marine recruiter looking for a few good men. Men! Ron wants to be one of them, in the nifty new theater called Viet Nam. He hardly has time for a dance at the senior prom -- just a promise of sexual pleasures with sweet Donna (Kyra Sedgwick), deferred till after he has done his duty. After he finds his manhood...
...attended three high schools and studied for a year at a Franciscan seminary, where his desire to become a priest eventually gave way before his love of women. By his senior year he was in Glen Ridge, N.J., where a knee injury dislodged him from the school wrestling team. He was miserable. Then he auditioned for the Nathan Detroit role in Guys and Dolls and got the part. "It was the first thing in my life for a long, long time that I felt excited about," Cruise says. He announced to his family that he was going...