Word: high
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Dates: during 1980-1989
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Cost-conscious studios have created licensing and merchandising departments to arrange the deals, since free cars and other products save them millions each year in production costs. "Movie budgets have become unreasonably high," says director Badham, "so we're always looking to maximize the money available. From a producer's or a director's view, product placement is a great way to reduce the budget and keep the studio quiet...
...things people can do if the well runs dry. Several communities located near the sea have built desalinization plants. Denver, meanwhile, has pioneered the unsavory concept of turning sewer water into drinking water. In 1985 the city opened an experimental plant that produces 1 million gal. a day of high-quality H2O from treated effluent...
Such quantities of food, clothing, construction materials and other essentials have been flooding in from distant parts of the Soviet Union that freight trains were backed up on railroads leading into Armenia. But despite the nationwide display of generosity, Armenian suspicions of Moscow still run high. Rumors continue to circulate that Moscow has exploited the disaster to raise its troop strength in the Caucasus republic to 20,000. Some military units have been pelted with stones by discontented Armenians, who charged that soldiers spent more time checking passes than digging out victims...
Most experts give high marks to overall airport procedures at Heathrow, where officials have for years contended with the possibility of Irish Republican Army terrorism, and at Frankfurt. Others point out that no airport is completely safe. "Baggage control is pretty good at both Frankfurt and London, but tarmac security remains a weak spot everywhere," says an industry official. "A bomb with a timing device could have been put into the forward baggage hold." According to Pan Am officials, security was tightened after the airline received the FAA advisory, but they refused to say what was done...
...their headlights at noon and children walking home from school get skin rashes. Every year 700,000 tons of toxic substances are spewed into the city's air. Not only Nizhni Tagil but more than 100 other major cities, including Moscow, also have air-pollution levels ten times as high as the acceptable standards set by the Soviets...