Word: highbrowed
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Dates: during 1930-1939
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Never long absent from it, the Bard has his ups & downs on Broadway. He starts off with the box-office liability of being highbrow, with the box-office asset of commanding a small but steady audience made up largely of: 1) cultists -the kind of people who (depending on their age) have seen every Hamlet from Booth's, or Forbes-Robertson's, or Barrymore's, to Maurice Evans'; 2) seekers after the "worthwhile," who dutifully imbibe Shakespeare as they swallow Beethoven and spinach; 3) school children, offspring...
...cause no Flagstads to sprout. But its canny appraisal of the ins & outs of popular song-singing may well make it the aspiring mike-moaner's Bible. Do you want to make big money singing songs for the U. S. radio and cinema public? Then stay away from highbrow vocal teachers, never mind your high C ("Many girls have made fortunes without ever coming within an octave of it"). Concentrate on naturalness and intimacy. Learn how to act at auditions, how to win fans and influence producers...
Editors who give their magazines a fillip of "poetry" do so with a weather eye on the height of their own and their subscribers' brows. Low-brow verse gets published in low-brow magazines and highbrow verse in high-brow magazines. But whether high-or lowbrowed, the "poems" published in magazines all answer, in general, one description. Magazine-verse, like the magazines it appears in, is thoughtfully written to be lightly read. However well done, it makes no more than temporary sense to its readers-to whom it gives only a momentary breather from the real business of their...
...plunged living girls, nude to the waist and wearing little Gay Nineties girdles and fishnet stockings. Swimming, grimacing, doing the Suzy Q, milking the cow, playing the "piano," these Lady Godivers, seen at close range and a trifle water-magnified, should win more converts to surrealism than a dozen highbrow exhibitions...
With all his genius for selling literary junk, Max Salop has an almost wistful ambition to become a "legitimate" publisher. In 1933 he bought the highbrow Dial Press from Ambassador to Greece Lincoln MacVeagh and took a beating for art's sake. He lost money-probably the only time in his career. But he hung on proudly till...