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...cheap, they might undermine the buyer's ability to signal her status - a desire built into our evolutionary psychology. Griskevicius and his colleagues recommend that companies find a way to publicize the fact that celebrities buy green products. They might also consider keeping those products at a higher price, since penniless people can't afford to indulge in status-seeking and others will pay a premium for it. We may all be selfish and petty, but there's no reason the planet can't benefit from those shortcomings...

Author: /time Magazine | Title: Competitive Altruism: Being Green in Public | 6/3/2009 | See Source »

...woman whose shoulders bear the burden of steering higher education’s grandest endowment through the most debilitating financial crisis in a half-century, Jane L. Mendillo cuts a decidedly unassuming figure.She speaks with measured confidence but betrays no ostentation. Her office, situated on the 16th floor of the Boston Federal Reserve Building, is adorned with little more than a few family photographs, three flat-panel monitors sitting atop her desk, and a comfortable view of Boston Harbor.But beneath her unobtrusive exterior, Mendillo, CEO of Harvard Management Company, harbors a wealth of investment knowledge. She commands the respect...

Author: By Peter F. Zhu, CRIMSON STAFF WRITER | Title: Despite Tough Year, New HMC Chief Remains Optimistic | 6/3/2009 | See Source »

...says that the Dean is “a very strong proponent of the College and holds her own in meetings with FAS.” And though students criticized the timing of budget-cut announcements, which came during Reading Period, McLoughlin says that Hammonds had actually convinced other, higher-level University administrators to disclose the cuts before students left for summer...

Author: By Lauren D. Kiel and Ahmed N. Mabruk, CRIMSON STAFF WRITERSS | Title: A Disconnected Dean | 6/3/2009 | See Source »

...athletes willing to bend the rules and students with the money to get their hands on an Adderall prescription can benefit, then inequality results. But if we instead work to make enhancement available to all, we create a level playing field—only this one is several rungs higher than the old, unenhanced version. (This logic led the equality-loving John Rawls to conclude that genetic engineering was a boon, as it potentially improved the endowment of every member of society...

Author: By Daniel E. Herz-roiphe | Title: A Tale of Two Alex-es | 6/3/2009 | See Source »

...Olympic motto, “Citius, altius, fortius”—faster, higher, stronger—describes the human project as well as a decathlete’s training goals. What separates us from animals is our ability to refuse to accept the given and break the chains of biological contingency...

Author: By Daniel E. Herz-roiphe | Title: A Tale of Two Alex-es | 6/3/2009 | See Source »

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