Word: highes
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...trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely to fail...
...time in years. Says the author: "Convenience acts like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with it at a lower price. "It destroyed the Razr brand," says the author. "Consumers who once considered the Razr the high-fidelity phone now saw it as the cheap phone you get when signing a wireless contract." One consequence: Motorola's CEO left under a cloud...
...beset Detroit is, sadly, well known, but the utter collapse of the public-school system is just starting to be understood. Nothing captures that collapse better than the video, popular on YouTube, that shows the shocking condition of the building that once housed Detroit's famous Cass Technical High School. Cass Tech meant a lot to me and other graduates for the opportunities it gave us. The old building, abandoned for a newer facility for the school, was a war zone--a ruin of overturned desks, textbooks, TVs and other equipment that could have been packed up and reused...
...option, a mode they can pursue or ignore as it suits them. But once it was a passion, a polemic, a faith. Wassily Kandinsky, one of its founders, could talk about geometric forms as though they were sacred images - and to him, they were. In a burst of high feeling he could argue, with a straight face, that "the contact between the acute angle of a triangle and a circle has no less effect than that of God's finger touching Adam's in Michelangelo." They just don't make triangles like that anymore...
Tory, like others, was attracted by the financial options Peru could provide for him and his wife, whose visa status did not allow her to work in the U.S. Tory went to work in New York's high-pressure investment-banking world after finishing an M.B.A. at Dartmouth. He thought the action was there and he was safe in his job at Bank of America despite the crisis, but he says he realized recently that the offerings in Lima were even better. "I think that I will have more opportunities professionally and personally in Lima," he says...