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...commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time...

Author: /time Magazine | Title: GM's New Ad Campaign: Will It Restart the Engines? | 6/11/2009 | See Source »

...issue of Harvard Resource, the University's employee newspaper. The majority of staffers accepting the incentives came from the Faculty of Arts and Sciences and the Central Administration, which respectively contributed 156 and 177 workers--acceptance rates of roughly 30 percent and 34 percent. Harvard Business School had the highest rate, with nearly 41 percent (42 out of 103) of eligible staff members accepting the buyout.University spokesman Kevin Galvin declined to characterize the results of the program in any way, saying that the participation rate speaks for itself. He also declined to comment on the costs or savings achieved...

Author: By Peter F. Zhu, CRIMSON STAFF WRITER | Title: 531 Staffers Take Buyout Package | 6/11/2009 | See Source »

...auto loans and tuition-financing but not mortgages - fell by $15.7 billion to $2.52 trillion, an annualized drop of 7.4% and the second largest dollar drop on record, after March's $16.6 billion decline. Numbers from April show that people are now saving 5.7% of their disposable income, the highest rate in 14 years. Second, people are shirking their obligations. According to the Mortgage Bankers Association, one in eight U.S. mortgages is now in either delinquency or default. Banks are figuring that nearly 10% of the money they're owed from credit cards is money they'll never see. "People...

Author: /time Magazine | Title: A Drag on the Economic Rebound: Consumer Spending | 6/10/2009 | See Source »

...scanner or piece of computer furniture. Children, on the other hand, got hurt most often by climbing on or playing near computer equipment. Injuries among small children accounted for a disproportionate number of all accidents, which most concerned the study's authors. "Children under age 5 had the highest overall injury rates, as well as the highest injury-rate increase of any age group," says McKenzie...

Author: /time Magazine | Title: Another Computer Hazard: Dropping One on Your Foot | 6/9/2009 | See Source »

...former New York Times reporter, a cardiologist, and the head of a Smithsonian museum are among the six newly elected members of the Board of Overseers, Harvard’s second-highest governing board...

Author: By Bonnie J. Kavoussi, CRIMSON STAFF WRITER | Title: Six Elected to Board of Overseers | 6/9/2009 | See Source »

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