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...downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website set up for mobile-phone access. "Our target audience was males ages 17 to 25," says Marcus Spurrell, Adidas regional new-media manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ignore...

Author: /time Magazine | Title: Spam, to Go | 3/29/2007 | See Source »

...Cornell men’s hockey game a few weeks back. While Big Red fans were attempting to come up with some convoluted wordplay about our mothers, we cut right to the chase, and our chants of “You are dumb!” were the highlight of the night...

Author: By Malcom A. Glenn, CRIMSON STAFF WRITER | Title: THE MALCOM X-FACTOR: Harvard Likes Bubble Baths? | 3/20/2007 | See Source »

...delightful comedic exaggeration to the stage in a variety of roles. The performances of Masha O. Godina ’08 as Man 2, XX, and Baby were pitch-perfect, and the innocence of her comic delivery—reminiscent of Giulietta Masina—made her the highlight of the performance...

Author: By Daniel B. Howell, CONTRIBUTING WRITER | Title: ARTSMONDAY: 'Umbrellas' Covers Surrealism With Comic Veneer | 3/18/2007 | See Source »

Newt Gingrich confesses his serial marital sins to Focus on the Family founder James Dobson and wins absolution; Mitt Romney admits the error of his earlier tolerance of abortion rights. John Edwards seldom misses a chance to repent of his vote for the war, to highlight Hillary Clinton's refusal to do likewise. As for paying for past mistakes, Barack Obama took care of $400 worth of parking tickets left over from his law-school days--two weeks before he announced his candidacy...

Author: /time Magazine | Title: The Confession Procession | 3/16/2007 | See Source »

...Also drawn to the annual meeting from all corners of China are representatives of those downtrodden and dispossessed in China's giddy rush to modernity. These are the Petitioners, representing millions of ordinary Chinese here to highlight some local injustice they have suffered - the illegal seizure of land or houses, or bullying by local authorities. They are exercising their millennia-old right to appeal for redress to those in power in the capital. Almost as old as China itself, this system has long served as a safety-valve, a court of last appeal for the desperate. Most of the main...

Author: /time Magazine | Title: The Grim Season of the Petitioners | 3/15/2007 | See Source »

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