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...economy wave is also washing out stars' salaries. The studios were emboldened by the success of The Graduate, which, without a big box-office name, has become the third-highsst grosser ($43 million) in history; Dustin Hoffman's pay for that film was $20,000. On the other side of the coin, Mike Frankovich, a former production chief at Columbia, recalls how "Universal failed three times with Shirley MacLaine, yet still gave her $800,000 plus a percentage for Sweet Charity." Sweet Charity went sour, and Shirley has not been swamped with offers. Similarly, Peter Sellers...

Author: /time Magazine | Title: Hollywood: Will There Ever Be a 21st Century-Fox? | 2/9/1970 | See Source »

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