Word: hille
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Dates: during 1930-1939
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President Roosevelt (Mon. 4:30 p. m. NBC-Blue, CBS) speaks at Chapel Hill...
...stand, Mr. Hill began by announcing: "I have been actively engaged since 1907 on one side or the other in practically every cigaret campaign that has run in America...
George Washington Hill gives little or no damn whether he gets publicity or whether he doesn't. He knows he is good, doesn't have to be told so, is ready to admit it when asked. His itemized admission of his talent for spectacular advertising- as told in court and revealed by Printers' Ink-last month helped to win a $500,000 law suit. One Arthur R. Griswold had had the impertinence to suggest that Mr. Hill's company had stolen an idea for advertising Lucky Strikes...
Next he explained why he had never promoted a 10? cigaret. "Mr. Witzleben [his onetime advertising manager] said to me, 'Mr. Hill, I think a fellow has a suggestion here you might be interested in.' And I said, 'What is it?' And he said, 'He suggests we put out a new cigaret at ten cents and call it "Buddies."' I said, 'Willie, get out of here. You know very well I have got a book...
Asked what he meant, Tobaccoman Hill said: "There were two chorus girls on the corner of Forty-Second Street and Fifth Avenue...