Word: hillenburg
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Scarlett Johansson agreed to be the voice of a new character, Mindy the Mermaid, with equal enthusiasm. “I was just shocked because her performance in Lost in Translation was just amazing,” Hillenburg says. “So we just really lucked...
Hasselhoff and Johansson’s cameos may seem like in-jokes for the adult audience, but Hillenburg maintains that the writers don’t push anything that goes beyond its ostensible target audience. They may write for themselves, but they always ask whether something is too adult...
...Hillenburg has experience writing for broad audiences; he worked for years on the staff of Rocko’s Modern Life. He may not have been the creator (which perhaps explains its less-overwhelming success), but he “learned a great deal about writing and producing animation for TV, and a lot of people came off of Rocko that work on SpongeBob,” he noted. The most interesting holdover, perhaps, is actor Tom Kenny, the voice of both SpongeBob himself and Rocko’s sidekick Heffer Wolfe...
...When Hillenburg did finally come to control the creative reins, it seems that his education influenced the direction he would take; he studied Marine Resource Planning and Interpretation in college and later taught at the Ocean Institute in Dana Point, Calif...
...Hillenburg thinks that it is this pervasive humor which really attracts college-aged viewers. He is more surprised that the audience extends beyond them...