Word: hillenburg
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Directed by Sherm Cohen, Stephen Hillenburg and Mark Osborne
...stars of the two biggest movies opening this weekend? One is an inanimate object (National Treasure’s Nicolas Cage) and the other is as lively a being as the big screen has ever seen. That being, of course, is none other than SpongeBob SquarePants, and Stephen Hillenburg is the man behind the invertebrate. The creator, director and screenwriter of both the series and The SpongeBob SquarePants Movie, Hillenburg shares the enthusiasm and catholicism of his animated offspring: he aims to make the show appealing to all sorts of audiences...
...course, there's still cashing in to be done--SpongeBob has lent his image to Target, Burger King and Nabisco Cheese Nips, and a SpongeBob movie is in the works. But, Hillenburg says, the art comes first. "I could get more money from a [broadcast] network," he says, but "I was interested in doing the show the way I wanted." Now that creators like him can do that, it is, in the world of cartoons at least, a great time to be a kid, a grownup or--best of all--a little of each...