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...stands behind more whizzing bats in U.S. major league ballparks than even the busiest catcher is a slim, gregarious Kentuckian named John A. Hillerich Jr. "Bud" Hillerich, 49, is the president of Louisville's venerable (76 years) Hillerich & Bradsby Co. In its rickety red brick factory, H. & B. turns out 60% of all U.S. bats, including the famed Louisville Slugger, used by almost all big leaguers. This year the company will produce more than 4,000,000 bats, ranging from a $1.25 model for Little Leaguers to $4.60 copies of big league bats. Most of the bats are machine...

Author: /time Magazine | Title: CORPORATIONS: Bats for Big Leaguers | 8/8/1960 | See Source »

...Secret: Sympathy. To supply these needs, Bud Hillerich has learned to combine the persistence of a bleacher heckler with the sympathy of a wife. When it comes to bats, he has discovered, ballplayers are as sensitive as violinists. He follows the major league teams with the vigilance of a scout, roams across the U.S. chatting about bats in dugouts and dressing rooms. When Yankee Catcher Yogi Berra complained that he was not getting enough power out of his bats, Hillerich checked up, found that Berra had an unconscious habit of turning the trademark toward the ball, thus hitting against...

Author: /time Magazine | Title: CORPORATIONS: Bats for Big Leaguers | 8/8/1960 | See Source »

Died. John A. Hillerich, 80, who in 1884 made the first "Louisville Slugger" baseball bat, later founded the famed Hillerich & Bradsby Co. which manufactures nearly all bats for the major and minor leagues (over 2,000,000 a year), for half a century has supplied baseball's great with tailor-made weapons; in Chicago...

Author: /time Magazine | Title: Milestones, Dec. 9, 1946 | 12/9/1946 | See Source »

...been added up, it looked last week as though both major leagues had had the most profitable summer on record. Last fortnight, a crowd of 67,000 was the biggest that ever jammed the 40-year-old Polo Grounds for a National League game. Louisville's famed Hillerich & Bradsby factory, which makes 95% of organized baseball's bats, has this summer been turning out 1,600 more a month than usual. Upshot of the exhibition baseball game at the Olympic Games in Berlin (TIME, Aug. 24) has been increased demand for baseball paraphernalia from India, China, England...

Author: /time Magazine | Title: Sport: Equinoctial Climax | 10/5/1936 | See Source »

Died. Fred Hillerich, 90, pioneer baseball bat manufacturer, maker of the famed "Louisville Slugger" used by many major league players; at Louisville, Ky., from complications following a fractured...

Author: /time Magazine | Title: Milestones: Jan. 28, 1924 | 1/28/1924 | See Source »

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