Word: hillsman
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Dates: during 2000-2009
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...election was won because Democrats bought lots of vowels and Republicans used the kinds of marketing techniques employed by smart companies trying to sell consumers a product--in 1998. "Even when they innovate, the parties are always a good five or 10 years behind commercial marketing," says Bill Hillsman, an advertising consultant who created famously roguish campaigns for Jesse Ventura and Ralph Nader. "They're cautious organizations. They can't change their natures." But before we go too far down the politicians-are-so-lame road, it's worth noting that every once in a while, there's a signal...
...understands a lot of people out there who care about the country but don’t think either party has an answer,” said former fellow Bill Hillsman, a media consultant to Ventura’s 1998 campaign...
Fellow Bill Hillsman, the CEO of North Woods Ad Agency, gained national attention for his advertising campaigns for Gov. Jesse Ventura (I-Minn.) and a parody of Mastercard’s “priceless” ads for Ralph Nader’s 2000 presidential...