Word: hiltonization
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Dates: during 1960-1969
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...Matters have even reached the stage where, when Manhattan's Museum of Modern Art last week opened an immense Pollock retrospective, some critics decided that it was high time to begin to debunk the "myth" of his achievement. Sniffed the New York Times's Hilton Kramer: "An interesting artist of, say, the third class. It is only the poverty of our own artistic values that has elevated his accomplishment into something higher...
...Allilueva"-her mother's maiden name-she flew on to Rome, accompanied by Embassy Second Secretary Robert Rayle. Then suddenly the story broke, and reporters and photographers turned out in force. Searching for Svetlana, they staked out the U.S. embassy, the airport, Rome's Cavalieri Hilton Hotel and the home of U.S. Ambassador G. Frederick Reinhardt. But Svetlana was nowhere to be found, and Washington, which was be ginning to have second thoughts about the whole affair, was keeping quiet. Finally, to spare the U.S. further embarrassment, Svetlana agreed to go to Switzerland instead and, four days after...
Almost unnoticed beyond Madison Avenue was the brief announcement last month that the ad agency of Kastor Foote Hilton & Atherton Inc. had changed its name to just plain Emerson Foote, Inc. The switch was significant: it meant that Emerson Foote, 60, had once again set up shop in a serious...
...profession that in November 1965 he wrote one more piece of copy. It ran in Advertising Age, and in it Emerson Foote asked for "another opportunity to serve in the advertising business." Sorting out 100 responses, Foote took up an offer to buy in and become president of Kastor, Hilton, Chesley, Clifford & Atherton, Inc., which was then reeling from a scandal concerning Regimen tablets. Kastor Hilton had been fined $50,000 for falsely claiming that Regimen was an effective weight reducer-the first time an agency was also held liable for defrauding the public...
...Foote of the Regimen affair: "That hurt us. We lost accounts totaling $2,500,000 as a result of the conviction, and we found it a handicap both in attracting business and people." Today Emerson Foote, Inc.'s billings are $9,100,000 v. $14 million at Kastor Hilton's peak...