Word: hiltonization
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Dates: during 1960-1969
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...wheeler-dealers, few have ever outdealt Roy Marie Hofheinz, 49, smooth-talking ex-mayor of Houston, who operates in oil, radio (Corpus Christi), TV (Houston), real estate and sports. Teaming up with Oilman R. E. ("Bob") Smith, Hofheinz recently plunked down $4,940,000 to buy from Hilton Hotels Corp. 494 acres of undeveloped land near downtown Houston. No sooner had they taken title than Hofheinz and Smith gave 29½ of their new acres to the state for a throughway right of way, agreed to sell 180 acres to the county at cost to complete land acquisition...
...rooms for tourists on the island, though promoters are doing their best to put up 200 more before the big tide washes in this summer. Most popular place is the Hotel Tahiti (18 suites with bath, $20 a day, without meals), and it is plainly not yet the Tahiti Hilton. Most hotels feature an awesome variety of roaches, flies and hairy spiders...
...engineer Ray built his first bridge, then he built the first vehicular tunnel in Cuba. After that he was Project Manager for the Havana Hilton Hotel. "The first job cost a million dollars; the tunnel was $6 1/2 million job; the Hilton project was $20 million. I say this so you see the progress...
...Diners' Club were already there. To get business, Carte Blanche agreed to take a lower (4%) share on the bill from restaurants and other firms that signed up with it, issued cards to some credit risks who would not have been okayed by the other companies. But the Hilton card never caught up with its competitors, nor came close to turning a profit...
...rescue Carte Blanche, Hilton Hotels Corp. Chairman Conrad Hilton and several associates two months ago pumped $5,000,000 into the corporation to cover credit losses, put in Bechhold as president to replace Conrad Hilton's son Barron. To cull out bad risks, Bechhold at once tightened the credit check (the new minimums: 25 years of age, a $7,200 salary, and "an established pattern of wise and consistent use of credit"). He also is putting into operation next month an IBM computer system to check daily on the state of accounts, send out reminders to delinquents...