Word: hiltonization
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...visual images in the ad, which Davis says has been viewed even more than McCain's "Celeb" ad linking Obama to the likes of Paris Hilton and Britney Spears, also seem to evoke the cover art of several Left Behind books. But they're not the cartoonish images of clouds parting and shining light upon Obama that might be expected in an ad spoofing him as a messiah. Instead, the screen displays a sinister orange light surrounded by darkness and later the faint image of a staircase leading up to heaven...
...Hilton family injected into the campaign...
...straight-talk candidate eight years ago, called the new strategy "childish" and worried that it "diminishes John McCain." McCain's advisers have tried to alleviate that concern by keeping the attacks light and funny while coaching their candidate to have fun on the trail. Several days after the Paris Hilton spot, the campaign released another online video that mockingly compared Obama to Charlton Heston's Hollywood depiction of a Biblical Moses. "They will call him 'The One,'" intones the ad's narrator. "Can you see the light?" (Though perhaps funny to secular voters, the ad was steeped in imagery that...
...PARIS HILTON responds to unfunny John McCain campaign video with even less funny video...
CAMPAIGN SCORECARD [This article contains a table. Please see hardcopy of magazine.] ROUND 1 2 3 4 ISSUE Agenda Control Defusing Attacks Balance Of Power Vacation Days ACTION Using Paris Hilton, Britney Spears and Charlton Heston (as Moses) to mock Barack Obama's celebrity, fitness for the presidency and alleged Messiah complex is not the classiest or most substantive gambit in presidential-campaign history. But it sure did allow John McCain to focus the conversation on Obama's greatest vulnerabilities. When Obama remarked on the campaign trail that he doesn't look like previous Presidents, McCain's campaign manager...