Word: hiltonization
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Every major U.S. hotel chain is expanding fast overseas. In more foreign places than ever before, travelers this year will be cooled by U.S.-style air conditioning, mellowed by martinis and sustained by steaks at hotels with such reassuringly familiar names as Hilton, Sheraton, Inter-Continental and Holiday Inn. "We reckon the opportunities abroad, particularly in Europe and Latin America, are as great for us as they were in America when we started in the '50s," says Kemmons Wilson, chairman of the 1,200-unit chain of Holiday Inns. Having opened its first European inn two years...
Finding Money. The airlines are 'particularly active hotel builders. Inter-Continental, which is owned by Pan American World Airways, is building in Prague and Bucharest, and this month the 360-room Duna Inter-Continental opened in Budapest. Hilton International, which is owned by Trans World Airlines, this year will add four more hotels from Abu Dhabi to Zurich to its chain of 51 in 33 countries. United Air Lines plans to acquire Seattle-based Western International Hotels to form another formidable travel and lodging combine. An American Airlines subsidiary has just opened the 21-story Chosun in Seoul...
...scarcity and high cost of money in the U.S. have barely affected the overseas hotel surge. Both Hilton and Inter-Continental use local partners as sources of funds. Loew's followed that pattern in London by taking a lease on the Churchill, a luxurious hotel that opened last month. Sheraton is building a 1,200-room luxury hotel in Munich as part of an $865 million expansion program backed by the huge resources of its parent, International Telephone and Telegraph. Sheraton's 1,000-room hotel in Paris' Montparnasse, due to open in 1974, will be France...
...luxe service of the best of the older foreign-owned hotels. But traveling Americans like U.S.-style hotels for their informality, speedy checkin, reliable phone service and fast meals. Europeans, who have been accustomed to more elegance, unction and haute cuisine, also seem to fancy the same American touches. Hilton's steakhouse in Paris to which beef is flown from the U.S. -is often so crowded with French patrons that hotel guests cannot get a table...
Cavanagh is also an all-American hockey player within reach of the all-time Harvard scoring record. He isn't conceited, and he plays cleanly. He is Chip Hilton and Brone Burnett, he is a fourth-grader's dream come true...