Word: hiltonization
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...Hotel Indigo, which InterContinental Hotel Group launched in 2004, is rolling out in Miami, St. Louis, Mo., and 12 other locations. NYLO, created in part by an executive from Starwood's W, hopes to trade on Manhattan coolness. Even familiar faces like Wyndham, Hyatt, Marriott's Courtyard and Hilton's Garden Inn are getting wired...
...haiku, and the staff comes from behind the desks to help with luggage or discuss the best local restaurants. "Their customer is maybe a little more conservative than Aloft," says Chris Woronka, an analyst who follows the hotel industry for Deutsche Bank, "but hipper than Marriott Courtyard or Hilton Garden Inn customers...
Marriott's Courtyard and Hilton's Garden Inn, currently the leaders in the upscale sector, don't plan on letting these trends pass them by. Marriott redesigned the lobby of its Fair Oaks, Va., location with a bar, communal-seating areas and a snack area. "It used to be that guests went in the room and latched the door," says Brian King of Courtyard. "Now they want to come out." The new design will be rolled out at most of the 700 locations by 2010. Like Aloft, Marriott is also eliminating the long, chest-high check-in desk, replacing...
...owners, and expects that Aloft's owners will be earning about the same. According to Starwood, an Aloft hotel costs from $17 million to $25 million for a developer to build, not including land, which could be a little higher than the cost of a Marriott Courtyard or Hilton Garden Inn, Woronka estimates. The key difference for developers may be that being new, Aloft has more wow factor. "You can renovate the older brands all you want," says Woronka, "but Aloft has a different feel." And that's good news for Starwood, which until now has not had a hotel...
2/06/08: Paris Hilton makes history when she receives the Harvard Lampoon’s first-ever Woman of the Year Award. “You know, I’m like a lot of you Harvard students, really,” Hiltonsays on the steps of the Lampoon. “You have a Lamont Library. We also have a Lamont Library, except it’s a club in LA where celebs go to dance on tables and get crazy...