Word: hindie
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...Then there is language. English may be Britain's greatest gift to India (which, today, is home to the world's largest English-speaking population), but Hindi has spiced the language with a masala of words long-since codified in its dictionaries: chit, guru, jungle, pajamas, pundit, sentry, shampoo, and thug, to name just a few. Indian cuisine long ago surpassed fish-and-chips as Britain's most popular restaurant food. Or, at least, "Anglo-Indian" - England's most popular "Indian" dish, chicken tikka masala, is actually a British invention, since exported to the land that inspired it. Indian property...
...releasing their films simultaneously - this way you are essentially creating a new market that would earlier either not have watched your film, or would've watched a pirated CD," says Barjatya. His company offers 375 films, 1,500 music videos and 60 TV serials on its website, in Hindi as well as Tamil and other Indian languages. Fans can choose to watch videos for free with advertisements interspersed, or pay to download ad-free films; prices range from 99 cents for a music video to $9.99 for the latest Bollywood release. Rajshri.com uses Microsoft's Windows Media Digital Rights Management...
Disney announced a similar alliance last June with India's Yash Raj Films, one of Bollywood's premier studios. The two companies will produce a series of computer-animated films in Hindi using nearly all local talent. Their first co-production, Roadside Romeo, is set for release later this year. "We believe that China, India and Russia are the main strategic markets from which our growth will come in the future," says Jo Yan, senior vice president of sales, co-productions and acquisitions for Walt Disney Studios Motion Pictures Asia Pacific. "But at this point we're not arrogant enough...
...surprise non-Indians to know that Indian cinema has always been more than just Bollywood, as Hindi cinema is popularly known. In fact, true Bollywood movies make up only a fifth of the 1,000 or so films made in India every year. Film industries in the south - Tamil, Telegu, Malayali - are huge, as is the Bhojpuri industry in central India. India has also long produced first-rate art films, from the work the legendary Satyajit Ray to contemporary maestros like Govind Nihalani and Shyam Benegal. Critic Chakravorty says the new brand of cinema caters to the viewer...
Secondshaadi.com ("shaadi" means marriage in Hindi and a number of other south Asian languages) gets around this problem by targeting the very people other sites find unpopular. "The idea was to attack a niche that had not been done," says Pahwa. "Divorce rates are going up in India and a lot of people are getting divorced at a very young age - even 35 or so. It's wrong to tell them that they can't get married again...