Word: hindley
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Dates: during 2000-2009
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...novel’s principle characters include Nick and Arthur, an interracial gay couple, Rosa, who has escaped from war-torn Guatemala, and Child, who is entangled with the foster care system. Now an Arlington resident, Hindley calls her novel “a Harvard Square story.” The novel takes the audience to a number of locations on the Harvard campus, including Memorial Hall...
...Hindley pursued her guerilla marketing through Ebb Tide Editions, a publishing company she established in the fall of 2004 with fellow author Emily Heistand as a vehicle for Grace’s distribution. According to Hindley, the idea to distribute free copies started “not as a marketing idea” but as a way of “doing something different.” Hindley believes that, with the novel’s overarching theme of human kindness, it only made sense “to distribute in Harvard Square...
...Hindley and Heistand took to the cobblestone in and around Harvard to distribute 50 copies on Dec. 4, 2004. She began by placing the books in the heart of Harvard Square. Each book contained a bookmark stating, “Take this book. Grace is a gift...
...Hindley had only two objectives—to share her work and to make sure people discovered Grace while alone. She returned a couple hours after her initial distribution to find most of the copies gone. “Right then, two women found the two remaining books,” she recalled. “They picked them up and looked at each other in disbelief...
...common reaction, Hindley says, is that of “being charmed by getting something for free.” In all, Hindley estimates that 100 copies made their way to popular establishments throughout Harvard Square. Hindley expanded her marketing scope by having a friend “put one copy on the Red Line everyday on his way to work...