Word: hindmarch
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...frenzy surrounding these limited-edition bags--several would-be owners were trampled in Taipei, Taiwan, in July, the same month in which a mob of Hindmarch fans forced police to shut down a mall in Hong Kong--is the result of a calculated effort to encourage shoppers to use fewer disposable plastic sacks, some 88 billion of which are consumed each year in the U.S. alone, with many ending up stuck in trees, clogging roadside drains and killing the birds and sea creatures that accidentally ingest them. As legislators around the globe debate whether to tax or ban outright these...
...Hindmarch isn't the only high-priced designer--her wares typically cost thousands of dollars apiece--trying to improve the world one purse at a time. Joining her in the attempt to persuade fashionistas to carry their groceries home in a reusable bag is Stella McCartney, the English designer--and daughter of Sir Paul--whose organic cotton shopper retails for $495. Hermes' collapsible silk bag costs nearly double that, while Louis Vuitton's canvas tote retails for a staggering $1,720. Of course, people who can handle those kinds of price tags are probably outsourcing their grocery shopping. But Hindmarch...
...being the Prius of plastic bags has its pitfalls. After the stampede in Taipei, sales of the Hindmarch bag were canceled in Beijing, Jakarta, Shanghai and Singapore. And to add irony to injury, some of the I'm Not a Plastic Bag totes sold after the near riot in Hong Kong were triple-wrapped in plastic bags in an effort to keep their new owners from being mugged on their way home...
...their own lobbyists, who don't appreciate lectures from the catwalk. The Progressive Bag Alliance, which represents major plastic-bag makers, maintains that bags aren't the problem. Littering is. In an attempt to turn the tables on the eco-chic movement, the alliance has begun an unsubtle anti-Hindmarch campaign by emblazoning their signature product--using a bubble print strikingly similar to the one on her popular tote--with a defiant message: I AM A PLASTIC BAG, AND I AM 100% RECYCLABLE...
Designer bags may make such taxes and prohibitions more palatable. But even Hindmarch concedes that her canvas tote has its limits. "I have five kids," she explains, which adds up to a lot of groceries--and she's still not willing to ditch the plastic when bringing home a smelly fish or other items with leak potential. But the combination of stylish looks and too-thin wallets may drive real change. Thousands of shoppers camped out in Dublin in July to get a Hindmarch bag. And many of this season's trendy $15 eco-tote bags have been selling...