Word: hip-hop
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...HIP-HOP ARTIST...
...Taking the rhythms of the Punjab and combining them with jubilant pop hooks, Mehndi introduced the world to a new dance genre, bhangra, that was happier than hip-hop and as irresistible as disco. Bhangra clubs sprang up around the world, fostering a movement that today stretches from the Punjab to Paris, from London's Southall to Manhattan's Soho. And Mehndi was bhangra's king. He released six albums that sold millions worldwide, and his deliriously cheerful tunes (with names like "Bolo Tararara") defined a new sound for kids and clubbers alike. In 1999 an American critic, stunned...
...nearly annihilated his sunshine image. But the bhangra scene has left its founding father far behind. There's a new breed of younger, tougher British bhangra kings in Rishi Rich and Panjabi MC. Rich, in particular, has taken the music to heights Mehndi never dreamed of, fusing it with hip-hop to create a more aggressive sound that has Britney Spears and Ricky Martin queuing up to ask the 26-year-old to add a global street edge to their singles. "It's getting really big," says Rich. "It's crossing over; it's huge in America." In a sense...
...turn teens on to a more conservative, demure style. This summer, apparel manufacturers began churning out preppy brights, new denim styles, ballet slippers and other alternatives that appealed to teens. Magazines and retailers quickly embraced the change. At the same time, a growing roster of celebrities--from hip-hop star Jay-Z to actress and Miu Miu model Maggie Gyllenhaal--is sporting more polished looks. Young mallgoers followed their cues...
...trend. "This is the dress-shirt winter. I'll just stay warm and still while that winter blows by," he says. But he knows dressier styles are an important way to build the brand. Rocawear is billing fall as the season when "the hip-hop look graduates." Classic warm-up suits are still a key part of the collection, but now there are striped button-down shirts for men and corduroy blazers with collegiate-style crests for women. Says Dash of the move: "Ralph Lauren does it all the time...