Word: hip-hop
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...feels the connection between wheels and independence more strongly than teenagers, which is probably why Pimp My Ride became an overnight hit for MTV. With rapper Xzibit as host, it's a kind of hip-hop Queen for a Day. It takes young drivers' beat-up jalopies and turns them into rap-video dreams, rolling Xanadus with DVD players, video-game machines and the mandatory spinning-wheel rims. The show owes everything to the materialistic side of hip-hop culture, but Xzibit says that Pimp's fantasies are at least more accessible than the million-dollar house tours...
...most fertile areas for East-West cross-pollinations is music. At S.O.B.'s in New York City, Rekha Malhotra, a.k.a. DJ Rekha, plays bhangra, a cool fusion of electronic dance and hip-hop beats with traditional Indian folk sounds. So popular is Rekha, 33, that her parties have become tourist attractions. "I can go anywhere in the country," she says, "and someone will go, 'Oh, I've been to Basement Bhangra.'" At Sonotheque in Chicago, Brian Keigher, 31, spins a popular fusion style known as "Asian underground"--fast, irresistibly danceable music studded with sitars and thumping tablas. Wade your...
...States Tennis Association (USTA) alone is spending $4 million on the program, which also includes TV spots during this year's U.S. Open that will promote the site, and print ads in obvious places like Men's Health and not-so obvious places like Vibe magazine (to attract the hip-hop crowd, which has long avoided tennis). "If novices go out to a park and try to learn tennis on their own, they're most likely not going to stay with the game," says Kurt Kamperman, president of the USTA's community-tennis program. "The website makes it easier than...
...contrast, Sean (P. Diddy) Combs elevated hip-hop style to full-on male glamour in 1998 with the introduction of his modestly priced urban men's label, Sean John. Revenue has grown steadily, to $175 million. Unlike such labels as Phat Farm, Enyce Clothing and Rocawear, Sean John's line, which includes suits, offers a unique mix of old-school attributes. Combs' recent acquisition of a stake in Zac Posen's couture label reinforces the scarcity and mystery effects. Combs' brand also enjoys a slightly nasty reputation--that's good--not least for his star-crossed association with Lopez. What...
...contrast with more routine runway shows that incorporate techno, lounge or jazz music at different points in the show, Eleganza’s musical range was strictly limited to straight hip-hop. The result was occasionally jarring, particularly at one point in “Hollywood,” when models paying homage to cinematic couplings of the 50s strutted to the R&B groove of Next’s “Wifey...