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...continue to grow, PacSun executives knew they had to push into additional niches. In 1998 the company, based in Anaheim, Calif., opened a new chain of stores called D.E.M.O. to pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost...

Author: /time Magazine | Title: Selling Teen Spirit | 8/25/2003 | See Source »

...display his collection this month at the Aurora Gallery in New York City. In addition, "Sneaker Pimps," an exhibition featuring rare and limited-edition sneakers from all over the world, recently arrived from Australia for a tour of the U.S.; it includes collections from famous pro skaters and hip-hop artists and even some borrowed from shoe-company vaults--including those of Nike, Vans, Puma and Converse...

Author: /time Magazine | Title: Rare Jordans | 8/25/2003 | See Source »

Fortunately, there is empirical data to refute the Williams-as-idiot thesis. The Neptunes (Williams and partner Chad Hugo) are responsible for nine Top 10 hits over the past two years and countless Top 10 rap tracks. No one in hip-hop has as diverse or as deep a songwriting portfolio, and artists from Nelly (Hot in Herre) to Britney Spears (I'm a Slave 4 U) regularly fork over six figures for a Neptunes melody. Williams and Hugo are also members of N.E.R.D., a rock/hip-hop band whose debut album, In Search of ... , was one of the best-reviewed records...

Author: /time Magazine | Title: Hip-Hop's Chic Geek | 8/25/2003 | See Source »

...creation of Pharrell Williams the geek. "I'm no rapper," he says sheepishly. "I'm, like, a suburban kid." Ever since Williams, 30, and Hugo met in seventh grade at a school for gifted children in Virginia Beach, Va., they have been masking their insecurities beneath the brashness of hip-hop. The key to their success is that while fantasizing about being tougher than leather, they never forgot that they were softer than puppies. "A lot of people get caught up with making music into their identity," says Williams. "But my people--hybrid people--we respond to everything. I love...

Author: /time Magazine | Title: Hip-Hop's Chic Geek | 8/25/2003 | See Source »

...things we’re trying to do is raise the level of hip-hop scholarship,” she says. “What we have to do is think clearly about how to talk about hip-hop from various disciplinary perspectives. One of the things we’re trying to do is get beyond the descriptive aspect of hip-hop. We need to develop methodologies to see what’s going...

Author: By Ryan J. Kuo, CRIMSON STAFF WRITER | Title: New Hires Join Af-Am, African Studies | 7/25/2003 | See Source »

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