Word: hip
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...belt in karate. He loved the exquisite craftsmanship of Japan's artisans. So when he returned to Tokyo and started his own clothing line, Ogata took his fashion cues from the rich traditions of local design, not from some Parisian or New York City atelier. Today, instead of a hip-hop hoodie, Ogata wears a sleek hooded jacket that zips up to show only the eyes, a self-made creation inspired by what ninjas used to wear during their stealthy missions. "Because Japan was an isolated island for so long, there is so much that is unique about our culture...
...curd. In 2005 Shingo Ito started a company, Otokomae Tofuten, that makes premium tofu. "When I grew up, everyone was going to work for banks or trading companies," says the 39-year-old native of Chiba. "But I thought, I want to create a symbol of Japan that's hip but also draws from our society." Just three years later, Ito's tofu is a cult favorite in Japan and is being exported to America and the U.K. "The great thing is that tofu is seen as cool in places like the U.S.," he says. "We in Japan have forgotten...
Over the last few years, French restaurants have come to be seen as outmoded in London. In the face of competition from homegrown chefs, as well as from hip designer diners and their modern international menus, cuisine from across the Channel has not fared so well. But some big names and openings in recent months have started to win back lost ground, and a renewed appreciation for French cuisine is slowly getting under...
Qalibaf's relatively hip appearance and smiling persona seem part of an effort to craft an image that appeals to Iran's youthful electorate. "The majority of our people are tired of extremisms and exaggerations of the rightist and leftist factions," Qalibaf told TIME. "The world is going through constant change. Just because we've had an Islamic revolution doesn't mean we don't learn from the good works of other parts of the world." Indeed, in the 2005 election, he won the support of reformist voters who had become disillusioned with the failure of their own leaders...
...more different from the one bidding its Western counterparts farewell at the Jianfu Palace. Many, of course, have been educated in the West, and worked there. (SOHO's Zhang went to Oxford and worked at Goldman Sachs.) The point is not that they are merely comfortable in hip, international settings. They are creating them...