Word: hip
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...Trust No One." Each Sunday night at nine, the series would juggle the concepts of blind faith (the need to find meaning and pattern in the random events of the universe) and paranoia (which, as any neurotic would tell you, is just common sense accompanied by theremin music). Hip and weird, and reveling in the emotional voyeurism at the heart of any detective show, The X Files spanned the Bill Clinton Era - or, roughly, the time between the two attacks on the World Trade Center - when America's political and social life was so placid that we had to invent...
Frances Weeks, manager of a boutique in London's hip Notting Hill neighborhood, proudly holds up a dress by Italian designer Emilio Pucci. Such frocks usually come with a stratospheric price tag attached; she's selling this one for a mere $200. Oh, and how about those Prada evening shoes she's got priced at just $140? They'd usually set you back several hundred bucks. So what's the catch? Well, most of the chichi clothes, shoes and accessories on sale at this shop are ... well, preworn. Weeks' boutique is in fact an upscale version of the ubiquitous Oxfam...
...label can make a huge difference too, like Seattle's Sub Pop, which produced Nirvana's early recordings. Ultimately, it's the big national labels that cash in on local sounds. Primed by their success with Seattle, the record companies are now grazing hungrily in college towns, those intrinsically hip places where collective shoe preference may run the narrow gamut from Birkenstocks to Doc Martens but ears are all wide open. The academic triangle of Chapel Hill, Raleigh and Durham, North Carolina, boasts popular alternative bands like Superchunk, not to mention a label, Mammoth Records. Jay Faires, founder of Mammoth...
Other than classical, do you have a favorite musical genre? -Spencer J. Gordon Chesteron, Ind.I love jazz and opera. And also hip-hop. They make impressive music videos. Classical-music videos are still pretty traditional. You can probably direct one yourself. Just put a piano out in some landscape...
MARKETING This hip-looking "malternative" is sold in convenience stores...