Word: hipness
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Dates: during 1960-1969
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...choose to fight it out. And the citizens of St. Louis fight right along with them. "Some swear by the Globe," says former Mayor Raymond Tucker, now professor of urban affairs at Washington University, "and some swear by the Post-Dispatch." And some swear at them. "Unfair, reactionary, hip-shooting" are epithets commonly hurled at the Globe. "Sluggish, effete, unpatriotic" are some of the names the Post-Dispatch is called. "The kindest word our critics use is liberal," says P-D Architectural Writer George McCue...
...does not know that is obviously lame, a noid-or perhaps just over 25 and into the twilight of life. To stop being such a square or a jerk paranoid type, all that is necessary is to start digging a new breed of magazine that is aimed at the hip teenager...
...terry-cloth people, for their part, were pushing the "hip-buckled bikini with the little-boy legs" (some little boy!). An ad for the Cole of California line tried to make you think of that tiny piece of Acrilan acrylic knit as a "sizzle of orange with hot pink." For "a certain kind of woman who'd like to retrace Gauguin's steps," Peck & Peck was arguing that you didn't have to go to Tahiti to wear an island-print bikini...
Next door a buxom broad bounced to the beat. A cop walked over, his hip holster unflapped and tried to scowl; a battered Ford sedan puttered up the river at five knots and no one noticed. A gorilla sauntered by and everyone smiled...
Jacob admits that his formula is not flawless. Some crowds will not conform to the norm. If a crowd is composed primarily of women, for instance, some allowance must be made for greater hip girth. Or if the crowd is largely coeducational, he adds, it is conceivable that people might press closer together just...