Word: hipped
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...beer-and java-fueled social epicenter, is not quite the buzzing burb it used to be. Blame that on two upstart areas-Changkat Bukit Bintang and Jalan Doraisamy (a.k.a. Asian Heritage Row)-that have taken the Malaysian capital by storm with a combination of restored colonial architecture and hip nightlife. There's plenty of decadent local color to boot-Changkat Bukit Bintang doubles up as love-hotel central...
...1930s walk-up building that houses Sabina Swims was formerly a hip art gallery, and it still shows: floorboards are stripped, ceilings are high, and jazz and cappuccino are on tap. Apart from Wong's signature line, you can expect to find fashionable international brands like Sexy Little Beach, Siddhartha and Kooshi. "Bikinis are a big deal," enthuses Wong. If Hong Kong women didn't know it before, they will...
Starting in 2001, Nike coined a new phrase for its China marketing, borrowing from American black street culture: "Hip Hoop." The idea is to "connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black...
Thanks in part to Nike's promotions, urban hip-hop culture is all the rage among young Chinese. One of Beijing's leading DJs, Gu Yu, credits Nike with "making me the person I am." Handsome and tall under a mop of shoulder-length hair, Gu got hooked on hip-hop after hearing rapper Black Rob rhyme praises to Nike in a television ad. Gu learned more on Nike's Internet page and persuaded overseas friends to send him music. Now they send something else too: limited-edition Nikes unavailable in China. Gu and his partner sell them in their...
...American culture is totally in synch with the Chinese as they hurtle into a chaotic, freer time. In July, at a Nike three-on-three competition in the capital, a Chinese DJ named Jo Eli played songs like I'll Be Damned off his Dell computer. "Nike says play hip-hop because that's what blacks listen to," he says. "The government doesn't exactly promote these things. But we can all expose ourselves to something new." That sounds pretty close to a Chinese translation of "Just Do It." --With reporting by Daren Fonda/ Beaverton and Neil Gough/Guangzhou