Word: hipped
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...ROME Goody Music is Rome's best-stocked venue for vinyl. Hidden away behind the central Piazzale Flaminio on Via Cesare Beccaria, the store has catered to vinyl fiends for over 25 years. The shop deals mainly in house, hip-hop and soul, and twice a week hosts a DJ school where wannabe mixmasters can learn their cuts. "Somebody walks in here, and when he leaves he can do a rave for 20,000 people," boasts owner Claudio Donato...
Online sales are still a small portion (less than 5%) of the celebrity-clothing market. But driven by suburban America's growing fascination with hip-hop (about 40% of this apparel is sold outside urban areas), Web sales have doubled over the past two years. So it's fitting that when rappers decided to peddle their wares online, they turned to a techie suburban couple: Foy, 33, and his wife Jennifer Silano Foy, 31, president of eFashion Solutions. The company, started four years ago, operates websites for, among others, Rocawear, Eminem's Shady line, J. Lo by Jennifer Lopez...
...retailer eFashion Solutions and self-described "hick from the sticks," was lingering near the display booth for Rocawear, rapper Jay-Z's apparel line, at a fashion trade show in Las Vegas in February. Suddenly hip-hop impresario Damon Dash, who is Rocawear's celebrity CEO and JayZ's longtime business partner, grabbed Foy's hand and leaned his shoulder against Foy's--"a half a hug," Foy calls it. "eFashion Solutions. Nice," a smiling Dash told Foy. "Real nice." Dash dished out "props" for good reason: powered by eFashion's Web design and marketing, Rocawear is on pace...
This Van Halen--head should sort out rap's players, because they surely have eyes on him. Led by new hip-hop entries like Eminem, Jennifer Lopez and Nelly, the celebrity-branded-clothing market nearly doubled over the past two years, from $3.2 billion in 2001 to $6.1 billion in 2003, according to research firm NPDFashion World. Snoop Dogg entered the mix last month, announcing a partnership with Pony to release his own sneaker line, "The One and Only," in November...
...grew up in upstate New York, and Jennifer, who is from New Jersey, fell into the hip-hop world. Soon after eFashion launched as an online marketing company, a former colleague, working for Baby Phat, threw the Foys some business. Baby Phat's Web sales increased, and once a Simmons gives a blessing, other rappers get in line. "Sometimes we just laugh about winding up in hop-hop," says Jennifer, who never listened to rap music growing up. "I mean, if we turn down an invite to a J. Lo party, we feel we have to turn down a party...