Word: hipper
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Dates: during 1990-1999
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This was not the way it was supposed to be. As Carson's heir, Leno would bring both familiarity and freshness to the slot. He would book hipper musical guests and reclaim part of Arsenio's audience. And with his camp-counselor personality, he would retain Carson's senior fans. All this has indeed come to pass. If Hall gets the headlines with shows featuring Ice-T on the hot seat or Bill Clinton torturing a saxophone, Leno still wins where it counts: equaling or surpassing Carson's ratings and ad revenue. The difference is that all this...
...changing. For all his street sass and gutter gargle, Murphy is basically a middle-class star, closer to Bill Cosby than to the new wave of African-American filmmakers (Spike Lee, John Singleton) and rapmasters (all those hot Ices). Their marketable anger made Eddie look timid, irrelevant, a hipper but still compromised version of the old Negro clown -- a white man's black...
...lacks Carson's easygoing charisma, and he barrels through interviews as if he can't wait to get to the end of the question sheet. But his monologues are sharper than Carson's, and he has given the show a needed coat of fresh (mostly purple) paint, with hipper musical guests (the Black Crowes) and fewer Las Vegas geriatrics. One question: How many of the people lamenting Johnny's departure actually watched him during the past 10 years...
...coolly confident manner make him seem at least, well, 30 -- has put his stamp on the Today show in ways both predictable and unpredictable. The sometimes stodgy program (Good Morning America still gets more of the young female viewers most prized by advertisers) has started to loosen up, booking hipper musical guests like Color Me Badd, Marc Cohn and Curtis Stigers. It has also been more aggressive on breaking news: the morning after Mike Tyson's rape conviction, for example, Today devoted much of its first half-hour to the trial, with prosecuting attorney Gregory Garrison among the guests...
Step one is to co-opt the bastions of middle-class urbanism. There are three Gaps within a 10-block radius of Astor Place in Greenwich Village, and there are more and more as you move uptown. No longer can the city claim to be hipper than the suburbs: everyone wears Gap, and every Gap is good...